I really like this ad from Vitsoe :
Planned obsolescence is the design and manufacture of products that are deliberately intended to have a limited useful life.
The result is that you are forced into an everlasting cycle of replacing, repurchasing and repeating.
For 50 years we have stood by our common sense approach of living better, with less, that lasts longer.
This single-minded, avowedly long-term, philosophy takes on physical form as our 606 Universal Shelving System – a product that is a flexible and faithful servant in the face of a turbulent world, one that minimises its inevitable impact on the world’s environment and resources by being useful for as long as possible.