A great product design will trigger positive emotions and hopefully the user will want to connect with the product and the brand. That’s a very effective way to achieve brand recognition.
Here’s the intro:
As people become increasingly accustomed to products that look good and work well, market-leading companies and their design teams will have to provide something more: Well-designed customer experiences that combine emotional
attachment, shared values, sensual delight, meaning, magic, and a touch of mystery. In short, love.