ideas_mappingguideI really like Adaptive path’s design philosophy. Their moto: “Great businesses are built on great experiences. We make those experiences happen.” kind of sum it all well. The San Fransico based consultancy firm has built a lot of knowledge and is giving away part of it for free. Their Experience Mapping Guide is extraordinary well designed and useful for any design practitioner who is willing to dig deeper in the science of understanding users. Great gift form the folks at Adaptive Path. Thank you guys !

In the guide, we provide a succinct overview of the process of mapping experiences in collaboration with your organization. Why collaborative? We firmly believe that the activity of mapping, not the artifact of the map, is the crucial ingredient to ensure that a better understanding of your customers will lead to change. We think you will learn to agree.