Good read in Monocle. Interview with Bombardier CEO Pierre Beaudoin

bombardier-monocle

Good interview with Bombardier CEO Pierre Beaudoin in the british magazine Monocle ISSUE 69. (The online article is only available to subscribers but you can easily get your hands on a hard copy.)

I find that Bombardier is no ordinary company. It’s a successful blend of traditional family business and hi-tech operations. According to CEO Pierre Beaudoin, the success of the company lies in their commitment to long term goals and continuous investment in R&D. During the economic downturn, Bombardier continued investing in R&D while its competitors didn’t do much. Bombardier now foresees a lot of growth potential for near future. A good lesson to everyone trying to cut costs in the uncertain economic times that we live in.