New app from Nike help designers choose ecofriendly materials

Wow this is a truly inspiring initiative from Nike. They are sharing years of research about the sustainability of the materials they use with this app that help you choose the most eco-friendly material for your design projects. It only includes fabric materials at this point but the potential to make this grow bigger is incredible. Great initiative from Nike (and really awesome marketing job as well). Companies that are able to create more than just products are also creating strong emotional link with their customers. This is good inspiration for building a strong brand. Try it ! It’s really fun to use.