Marketing

No branding is the future for branding. Dam ! I knew it.

This makes a lot of sense. Good read on Fast Company right now. Instead of brands, real people and real tones of voice will become the interface between consumers and products.

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No branding is the future for branding. Dam ! I knew it.

This makes a lot of sense. Good read on Fast Company right now. Instead of brands, real people and real tones of voice will become the interface between consumers and products.

/ Comments Off on No branding is the future for branding. Dam ! I knew it.

Suggestion de lectures autour de l’écoconception

J’ai eu la chance de parler d’écoconception lors d’une conférence internationale sur l’innovation responsable mercredi dernier, organisée par l’Institut de Développement de Produit (IDP). Je vous donne ici quelques idées de lectures susceptibles de vous motiver à entreprendre une démarche

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Suggestion de lectures autour de l’écoconception

J’ai eu la chance de parler d’écoconception lors d’une conférence internationale sur l’innovation responsable mercredi dernier, organisée par l’Institut de Développement de Produit (IDP). Je vous donne ici quelques idées de lectures susceptibles de vous motiver à entreprendre une démarche

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What does your brand stand for ?

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What does your brand stand for ?

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Very interesting (and motivating) talk by Seth Godin

2013/05 Seth Godin | Backwards from CreativeMornings on Vimeo.

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Very interesting (and motivating) talk by Seth Godin

2013/05 Seth Godin | Backwards from CreativeMornings on Vimeo.

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